An initiative of

who we are

Imagine a world where media & creativity get along perfectly. Imagine a partner who likes to work with others and helps you to combine the strengths of SBS - Mediahuis - Roularta and IP. This is Who We Are! Collaboration is our DNA. Since 2012, we are the glue between creativity and media. The Pool is an independent cross-media hub providing cross-media opportunities and solutions for advertisers and agencies, with a proactive and reactive impact.

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what we do

The Pool unites and combines strong media brands across all sales house borders, and allows advertisers to tell a story by listening to them and their agencies, engaging in a dialogue, homing in on concrete national and regional briefings, and offering them effective solutions.

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Cross Packages

Reaching out to a large audience, within a defined target group, format or theme with maximum return and minimum waste, stop reading and check our offer here below!


Focus on target audience. We define 4 Must See targets for you.


Cross Topical

Cross-media Top Topicals , year round, playing on hot topics.



Cross-media offer for our most powerful formats.



Het Beste Café van Vlaanderen Goes Late Night

Het Nieuwsblad and VIER create the perfect link to find the best café in Flanders . . .

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Pure Coffee Pleasure

Coffee is tastful, Coffee is exciting, Coffee askes for more explanation and Coffee combines dreams . . .

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