SEAT Ateca Experience

SEAT

Seat Ateca Experience, combination of ATL & BTL pre-launch activation by letting people experience the new Seat Ateca & not only offer them a test drive. With focus on all dealers & all regions.

Briefing

Motivate people to participate & to discover the new Seat Ateca with special attention for geo-targeting.

 

Concept

Seat Ateca Experience, combination of ATL & BTL pre-launch activation by letting people experience the new Seat Ateca & not only offer them a test drive. With focus on all dealers & all regions via geo-targeting and re-targeting.
Actor and Singer Stan van Samang was the campaign personality in TV, Online, Print and social.

 

mediamix

  • VIER, VIJF, Discovery
  • RON Mediahuis/SBS

Target Groups

  • Home & Deco
  • Regional Targeting

Results

The campaign was a try-out for Seat whit a completely new way of experience to  get to know a new car. The campaign (Brand Experience + Media trigger) has  exceeded all expectations without going into detail.

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