ENGIE Electrabel - Ons eerste huis

ENGIE Electrabel

We have worked out a crossmedia campaign in TV + Online + Print by using the VIER-format “Ons Eerste Huis” as content trigger to emphasis many aspects of the ENGIE Electrabel service + consumer advantages. We also put forward Bartel Van Riet as host of the TV-program.

Briefing

Create a branded content campaign to increase the brand recognition and brand values of ENGIE Electrabel. Promote Boxx & the use of sonar panels by using & emphasising the benefits of the products in relevant context/content.

Concept

We have worked out a crossmedia campaign in TV + Online + Print by using the VIER-format “Ons Eerste Huis” as content trigger to emphasis many aspects of the ENGIE Electrabel service + consumer advantages. We also put forward Bartel Van Riet as host of the TV-program.

mediamix

  • VIER
  • VIER.be, RON Mediahuis/SBS
  • CHECK - Het Nieuwsblad, DE MARKT - Gazet van Antwerpen, DE MARKT - Gazet van Antwerpen, Nieuwsblad Magazine
  • CHECK - Het Nieuwsblad, DE MARKT - Gazet van Antwerpen, DE MARKT - Gazet van Antwerpen, Nieuwsblad Magazine
  • Ons Eerste Huis

Target Groups

  • Family
  • Format
  • Home & Deco

Results

Partnership during 2 successive seasons (2017-2018) with strong quality (post-test) & quantity (media) results.

!! Award Winning Campaign !!

This campaign has won GOLD at the Global Native Advertising Awards (Berlin) for Best Integrated Program (Omni-channel integration)

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