Cluster formule

The Cluster Content Packs are our signboard for targeting and re-targeting.  To form a cluster means to unite, to bring different types of media and media brands together; to unite and broadcast your story in the right environment.

At The Pool, we define 4 clusters where we are outstanding in terms of both reach and performance: Young Active Women, Real Active Women, Foodies and C-Level.  These savvy packages make it easy to combine impact and reach, with minimal waste.

Thanks to our cluster packs, content can be spread cross-medially across sales house borders.

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WHY?

  • Cross-media Content Pack
  • One Story, multiple platforms¬†
  • Impact Selectivity
  • Targeting makes a difference
  • No waste !

Cluster

Focus on target audience. We define 4 Must See targets for you.

C-Level

Focus on branded content for white collars, decision makers, leaders and entrepreneurs.

Foodies

We prefer good food and smart foodies! Focus on spicy branded content via inspiring recepties.

Real Active Women

W35-64 know what they want and which media thee prefer. We know that too.

Young Active Women

Focus on digital, social & OLV. Reach W18-34 where they are!

our other packages

Cross Topical

Cross-media Top Topicals, year round, playing on hot topics.

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Format

Cross-media offer for our most powerful formats.

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