The second internal ‘The Pool Seminar‘, in June 201′, was a all about digital. Theme: How cross medial is digital?
Working together within a multi sales house structure is key in the roll out & daily working of a successful cross media department. We all are aware that digital innovation is our future & a necessity in a rapidly changing, technological environment.
During the second seminar, all active parties have presented their digital future, have suggested ways to collaborate more efficient and have thought about new cross-media formulas.
For The Pool it is a priority that all participating creative cells & her members (over 30 people) were present at one event & were able to get to know each other better because working together makes it easier to cross our media.