what we do

The Pool unites and combines strong media brands across all sales house borders, and allows advertisers to tell a story by listening to them and their agencies, engaging in a dialogue, homing in on concrete national and regional briefings, and offering them effective solutions.

cross-media content creation & distribution

cross-media content creation & distribution

cross-media content creation & distribution

Because everything starts with a good story, whatever the choice of media.  The Pool guarantees the creation of purposeful quality content, broadcast through the right media channels, in concert and on commission.

The Pool provides a full service approach to your content efforts, and opens cross-media doors that usually stay shut.  Dare to challenge us.

media creativity & brand activation

media creativity & brand activation

media creativity & brand activation

The Pool is not a media agency, nor is it a creative agency.  We choose to call ourselves ‘media creatives’.  We make sure your message is conveyed in a creative and original way within our media brands and channels.  And there are a lot of those!  Invariably, we select the right choices, the right message aimed at your clearly defined target audience – for maximum ROI.

We provide for interaction between your brand and our media brands.  With these amazing brands, we create a true experience that customers will enjoy.

In addition, your brand is free to leverage the impact of our media in order to build brand image, encourage people to actively use it, or even test and taste it.

 

 

cross-media partnerships

cross-media partnerships

cross-media partnerships

We are the glue between the various sales houses and media brands, and we ensure that media partnerships are taken to the next level.

We offer a unique approach where the whole is more than the sum of its parts, creating powerful synergy and personal connections with media, people, formats and brands; culminating in impactful and convincing results.

No. 1 in geotargeting

No. 1 in geotargeting

No. 1 in geotargeting

Combine the strengths of our leading local mediabrands in print and digital with addressable TV (Smart Ad) and your campaign will have maximum impact & minimum waste!

The Pool offers you the most impactful local newspapers as Gazet van Antwerpen, Krant van West-Vlaanderen and Het belang van Limburg, local digital news brands and addressable TV to create the ideal geotargeted project plan.

 

Cross Packages

Reaching out to a large audience, within a defined target group, format or theme with maximum return and minimum waste, stop reading and check our offer here below!

Cluster

Focus on target audience. We define 4 Must See targets for you.

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Cross Topical

Cross-media Top Topicals, year round, playing on hot topics.

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Format

Cross-media offer for our most powerful formats.

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