Katrien Willems

A media lover with a passion for good content AND a lot of sales experience?  Yep, that’s me!  I’ve been around in medialand for almost 20 years now, and I have filled various sales functions, first with Think Media, later with De Persgroep and Native Nation.  So, I’ve lost my heart to this industry.

Is there anything more beautiful than to set people into motion through strong campaigns, interesting stories, or top entertainment?  I’ve got storytelling in my blood.  Everybody loves a good story.  The only thing is, nowadays, a lot of nonsense gets produced.  Content nobody has been waiting for, or aimed at the wrong target audience.

That’s why I strongly believe in The Pool’s story.  We insist on our independence, and we don’t have to opt for a specific media or channel.  We offer the best advice tailored to the advertiser’s needs and expectations.  We are lucky to be able to work with a whole bunch of talented people in all the sales houses, each with their own specialty.  People driven by a passion for their trade, who strive for originality.

We would very much like to make a difference; for ourselves, and also for the advertiser.  We want people to enjoy themselves, we want to inspire them, give them pause for thought, or sometimes even just make them laugh.  That’s what I endeavour to do each day, via The Pool.

Biography

2000-2003
Sales Manager
DataforBetterMarketing

2003-2009
Sales Director
Think Media Magazines

2009-2017
Sales director  De Persgroep Advertising

2017
Business Development Manager Publishing
DPG Media

2018
Business Development Director
NativeNation

since 2019
Crossmedia Ambassador The Pool