Marc Vroonen

If I had to describe myself, I would start by using two key words: ‘curiosity’ and ‘gusto’. Curiosity about all possible forms of advertising and opportunities we can offer to advertisers by linking our media brands to their fine products.  Gusto to enable me to project myself, every time, into the world of a brand, into a product, and start looking for the best approach, while using an engaging range of media channels, titles, programmes, formats and many others of our powerful media groups’ assets.  For eight years now, I’ve been lucky enough to be part of The Pool and to cross-media to my heart’s content.

The wealth of small and big data, target audiences, interactivity, TV, online and social formats, print titles, and all those small details that can make a difference keep me awake and on my toes, surrounded by fine people who are all experts in their particular field of the communication craft.

Let me tell you a little secret: doing puzzles relaxes me, both in the narrow sense and the broad sense of the word, as we puzzle away each day.  We puzzle using the small media pieces that form one powerful whole, and write one compelling story that allows us to meet most of your objectives.

Biography

1995-1998
Pioneer of VikingTV
(SBS Belgium)

1999-2009
Head of Aegis sponsorship

2010-02/2012
Exclusive Mediabrands partnership

since 03/2012
The Pool